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High Demand Market & Recurring Membership Revenue in a Simple-to-Operate Fitness Franchise Model 


Ready for a rewarding business concept that is both profitable and applicable in markets across the US? Push Pull is your answer! We are giving you the ultimate senior fitness franchise built for the booming 55-and-older generation. Our franchise model comes complete with recurring monthly membership revenue, low staffing needs, easy-to-follow procedures, and established vendor relationships. Gain a unique, profitable concept in a high-demand, underserved market!


With the aging Baby Boomer generation expanding, we recognize the growing need for quality fitness centers that cater to their population. Our focus is to encourage a healthier lifestyle for our clientele, providing them with an environment crafted for getting stronger, feeling fit, and thriving in wellness! We utilize senior-friendly Keiser pneumatic resistance equipment, easy-to-learn 20 minute circuit sessions, and recumbent steppers, all with the goal of keeping our senior clientele independent and feeling confident. 


Invest in a model with recurring monthly membership revenue. Low overhead and other profit drivers such as supplements combine to give you a business built for a positive work environment and financial gain. Get started for a lower-than-average initial investment, with around $128K as an estimated minimal start-up cost.


Enjoy the satisfaction of helping others feel better, get fit, and love their workouts  — join the Push Pull franchise network!



Initial Franchise Fee 

The initial franchise fee is $40,000 and the minimum estimated cost is $128,150 including the franchise fee. 


Our Support  

We believe that franchise ownership is better due to quality support. Your franchise includes comprehensive dual-phase training and refresher training throughout the life of your franchise, ongoing operational support, and marketing guidance.


What We Look For in Our Franchisees 

Push Pull allows someone with a passion for fitness, as well as someone with an entrepreneurial spirit, to capitalize on the graying of America, to plug right into our proven system! Franchise partners must meet minimum financial requirements.

franchise facts


Operational Support

You aren’t just buying a name; you are buying proven operational practices that keep Push Pull successful! We provide ongoing training and support in many areas critical to the success of your business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures. 

Marketing Support

We will coordinate development of advertising materials and strategies for all of our franchisees. We will also supply our franchisees with consumer marketing plans and materials for use at the local or regional level. We work alongside you to keep the customers coming in!

Comprehensive Training

On top of an already affordable and profitable franchise model, Push Pull will also negotiate quantity discounts on behalf of our franchisees, meaning more savings for you! This includes elements such as apparel, business supplies, marketing materials, and other needed items for operating your Push Pull.

how we support our franchisees


The First Step to Push Pull Ownership 

Are you interested in joining our network? To get started, fill out the form and let us know your level of interest.

The Push Pull Team Meets You!

Let’s get to know each other. We will schedule a virtual or in-person meeting to go over additional questions and details. 

Discover the Difference

Our team invites you in for an up close and personal look at our operation. Discovery Day is the time to ask questions, see our facility, and get a feel for how each Push Pull is operated.

Let’s Review 

Our leadership team will train you and your team to prepare you to establish and operate your own Push Pull Fitness franchise. 

Apply For Financing 

After the FDD review, this is the time to apply for financing if needed!

Your Ownership is Official! 

As we move forward, you will review our FA (franchise agreement), sign the appropriate documents, and make your franchise ownership official. You are now a Push Pull franchise partner!

In-Depth Training Starts Here

Our training program is simple and straightforward, packed full with everything you need to know to operate, launch, and sustain your Push Pull franchise. Once you launch, our field support team is always here to help!

the franchise process




This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted, or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

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614.565.3893 - Brenda Hoffman

614.357.8678 - Greg Hoffman

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